At some point, every WordPress site owner hits the same wall: you need development work done, and you’re not sure who to hire. Maybe your WooCommerce store needs custom functionality. Maybe your theme needs a redesign. Maybe you have a backlog of 15 tasks that have been sitting in a Trello board for 6 months. … Read more

If you run a WooCommerce subscription store, you already know this feeling: you check your dashboard, and the subscriber count went down overnight. No warning. No explanation. Just fewer people paying you than yesterday. Churn is the quiet problem that eats subscription businesses from the inside. You can spend thousands on ads to acquire new … Read more

Here’s the thing about WooCommerce: it’s incredibly powerful for selling, but it doesn’t really help you know your customers. Your orders live in one tab, your email tool lives in another, and the actual relationship with each customer? Scattered across three dashboards and a spreadsheet you haven’t updated since last quarter. That’s why CRM plugins … Read more

WordPress is in the middle of its biggest architectural shift in 20 years. And if you’re running a WooCommerce store, it’s going to affect you whether you’re ready for it or not. The shift? Block themes. Also called Full Site Editing (FSE) themes. If you’ve heard the term but weren’t sure what it means for … Read more

There’s a moment in every shopping session that store owners almost never think about. A customer has 3 items in their cart. They’re browsing, comparing, doing the mental math. They decide they don’t want the third item right now. Not never. Just not today. So they hit “Remove.” And that’s it. The item is gone. … Read more

There is a moment in every product’s life where you look at the codebase, look at where the platform is heading, and realize: patching will not cut it. For Caddy, that moment came when I saw what WordPress was doing with the Interactivity API and WooCommerce was doing with the Store API. The foundation of … Read more

Every WooCommerce store owner knows the free shipping trick by now. Set a threshold. Show a progress bar. Watch AOV go up. And it works. It does. A visible free shipping meter lifts average order value. The exact amount depends on your products and threshold placement, but the direction is always the same: when customers … Read more

Let’s play a quick game. I’m going to list 5 cart mistakes that quietly drain WooCommerce revenue. You count how many apply to your store. Ready? (Be honest. Nobody’s watching.) Mistake 1: No Side Cart at All This is the big one. And it’s more common than you’d think. The default WooCommerce cart experience sends … Read more

Here’s a question worth sitting with: how much are you spending each month to get people to your store? $2K? $5K? $10K on ads? Now here’s the uncomfortable follow-up. Once those shoppers land on your site, add something to their cart, and get ready to check out… what are you doing to make that order … Read more

You installed a side cart plugin to speed up the shopping experience. Add to cart, slide open, keep browsing. No page reloads. No friction. But here’s the thing: if that side cart plugin runs on jQuery, it’s doing the opposite of what you hired it to do. It’s adding weight. Slowing down page loads. Conflicting … Read more